Great British Racing (GBR) has launched a new campaign, ‘Everyone’s Turf’, which has been fronted by former Tottenham Hotspur midfielder and current BBC football pundit Jermaine Jenas.
The campaign promotes inclusivity at the races and encourages people to get to their local racecourse this summer, with more than 400 fixtures available to attend.
One Show presenter Jenas leads GBR’s call via a light-hearted video which celebrates the wide-ranging offering of a summer’s race day. It also features guest appearances from TV star and ITV Racing presenter, Chris Hughes and the first British Muslim woman to win a British horserace, Khadijah Mellah.
Speaking on his involvement in the campaign, Jenas said, “I am really excited to be part of Everyone’s Turf. The sporting action at racecourses is second to none and the range of raceday experiences on offer is setting the benchmark for days out this summer.
“The stars of the sport, both jockeys and horses, will put on a memorable show at every track and there’s something for everyone at the races. Whether you’re taking your family, going with a group of friends for the music after racing, or you’re a foodie, you’re going to have a fantastic day out.”
Great British Racing worked closely London-based marketing agency Pitch Marketing Group on the project. Pitch helped create the campaign from start to finish, having won a competitive pitching process at the start of the year.