Joe Cole fronts eToro 'Two Things At Once' campaign

10 Dec 2020

By: Sport Industry Group

Investment platform eToro has enlisted former Chelsea and Liverpool player Joe Cole to front a new ad starring a host of other footballing figures.

The brand - which announced 12 new football sponsorships, including six Premier League clubs - in September, has used its deals with the likes of Burnley, Southampton and Everton in the new spot, which features Sean Dyche, Slaven Billic, Ralph Hasenhüttl and a host of Everton players.

The new spot is part of the brand’s ‘Two Things at Once’ campaign, which was accompanied by a survey which found football fans suffered distractions while watching football during lockdown - as well as when working from home. 

According to eToro, a majority of fans (64%) reported more distractions at home when trying to watch the game, with 73% saying they had missed key incidents as they were trying to do two things at once.