Joe Marler fronts powerful CALM campaign

19 Nov 2020

By: Sport Industry Group

To mark International Men’s Day, England rugby international Joe Marler has partnered with the Campaign Against Living Miserably (CALM) to encourage people to ‘Read Between the Timelines’.

Since lockdown the CALM helpline has answered 84,954 calls and directly prevented 282 suicides, and the video uses clever editing to encourage the viewer to read a hidden message throughout, showing that often ‘what you mean gets lost between the lines’.

"I’ve struggled with my own mental health for the last few years, and it got particularly dark in the last 18 months,” says Marler, discussing the project.  “That is why I wanted to get involved in this, to help others who feel the same as me, and try and help them understand that it’s ok to struggle, and that they are not alone with these feelings.

“I’m much better than what I was.  When I opened up to my wife about my struggles it made me feel so much better to get it off my chest and share the issues I was having.

“The more I’ve spoken openly with my friends and family about my issues the stronger I’ve felt. It’s strong to be open and honest about how you feel, it’s not a weakness in the slightest. The weakness is not being there for your loved ones and vice versa.”