Jofra Archer fronts new NatWest campaign

21 Nov 2019

By: Sport Industry Group

NatWest has launched a new activation fronted by one of the English cricketing stars of the summer of cricket: Jofra Archer.

The My First Shirt spot takes the England fast-bowler back to Horsham, where he first lived in the country after having moved from Barbados in 2015.

Throughout the spot, Archer reminisces about his experiences and impressions when he first came to Sussex, before going on to speak about wearing his first England shirt and why he wears the number 22 when he plays.

Building on the brand's 'Cricket Has No Boundaries' campaign, the bank has launched the activation to give customers their first England shirt, with 1,000 England Cricket ODI shirts on offer as the team tour's New Zealand this winter.