John Motson fronts new Mars Wrigley Sweetstake campaign

12 Jun 2020

By: Sport Industry Group

Mars Wrigley UK launched a new series of ad spots fronted by football commentator John Motson.

The new campaign promotes the Mars Wrigley Sweetstake 2020 and sees the legendary commentator use his skills to describe his ordinary, at-home life.

In a suite of videos filmed on a mobile phone at his home in Hertfordshire, Motson takes us through his home life, loading the dishwasher, tucking into a book before bed, and even taking a shower.

Mars Wrigley says the campaign reflects the nation’s longing for football during the lockdown period, and was created by AMV BBDO. The films were directed by Andy McLeod of Rattling Stick.