JUMP DESIGN RECRUITED TO CELEBRATE SPORT 24 ANNIVERSARY

08 Jul 2022

By: Sport Industry Group

To celebrate the 10-year anniversary of airline and cruise sport broadcaster Sport 24, London-based design agency Jump Design has created video showcasing some of the biggest sporting moments that Sport 24 has brought to the skies and the sea.

Russell Hilliard, Marketing Director at Jump, commented on the celebrations, “Happy birthday and big congratulations to Sport 24 from everyone at Jump. We are proud to have worked with them for most of those 10 years, creating a wide range of idents, promo kits and event campaigns. They are always an absolute pleasure to work with. The unique, diverse range of premium sports they broadcast means we always get exciting creative briefs and fantastic footage to work with.”

Jump’s aim was to create a fully integrated creative campaign that focused on major sporting moments that Sport 24 has broadcast. It looked to create a cohesive creative concept that could live comfortably not only on-air, but also across all digital formats and channels, including social media.

Harry Handyside, Art Director at Jump, said, “Our concept was called Timeline. It’s based on a calendar timeline that builds up using sporting pitch markings and brand graphics to represent a full picture of the past 10 years.

We move along the timeline discovering frames of moving moments and imagery which are animating with graphics and text. We jump in and out of the timeline to create energy and to emphasise the power of these great moments.”

Simon Pullinger, Creative Director at Sport 24, also added, “With so many huge live sporting events broadcast on Sport 24 over the last ten years, the biggest challenge was trying to condense the shortlist into a unique ‘best of’ set of promos, stings and channel idents. The ‘Timeline’ concept was the perfect solution to select the best sporting triumphs, giving a series of emotive snapshots from each year, from Aguero’s last minute title-winning goal, Murray’s emotional Wimbledon win and Tiger’s Masters comeback to the Tokyo 2020 Olympics, UEFA Euro 2020 and Nadal’s ‘Miracle in Melbourne’.”