Jump launches Sport 24 Olympic creative

28 Jul 2021

By: Sport Industry Group

Sport Industry Awards partner Jump Design and Direction have unveiled the Sport 24 graphics for their Olympic Games Tokyo 2020.

After a competitive pitch, Jump were commissioned to create promos, stings, countdowns, teasers, assets for social media and print.

Sport 24 & Extra are the official inflight broadcaster of Olympic Games Tokyo 2020 and will show more than 200 medal events and 250+ hours of live coverage.

Simon Pullinger, Creative Presentation Manager at Sport 24: “My thanks to all the Jump team who once again pitched it just right in answering our creative brief, providing Sport 24 with a beautifully crafted campaign despite the uncertainties and complications of the delayed Tokyo Olympic Games. During an incredibly hectic summer of live sport on Sport 24, that included Euro 2020, The Open and Wimbledon, the campaign was really impactful with its striking combination of sumi-e and visual imagery of sporting mastery, not only on-air but also across all Sport 24’s social platforms and marketing assets.”

Callum O’Reilly, Senior Designer at Jump, added: “We created a series of watercolour images of athletes in their 'moment', inspired by Sumi-e. These were made in photoshop using a variety of brushes and effects. Along with the water colours, we used ink effects, ink footage and lots of clever masking and matting to reveal clips from previous Olympic games. All of this was set to a Taiko-Japanese drum soundtrack.”