Kia unveils air fresheners that smell like NBA teams

16 Mar 2017

By: Sport Industry Group

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Kia has unveiled NBA air fresheners providing drivers with each team’s ‘distinct in-game musk’ – the call to action will be that the products will only be stocked across 190 American Kia dealerships. A total of 18,000 of the air fresheners have been distributed across the dealerships.