Land Rover enlists Jason Fox to 'interrogate' Lions legends

29 Jul 2021

By: Sport Industry Group

Land Rover has enlisted SAS Who Dares Wins star Jason Fox to interrogate former Lions stars about what makes a Lions Tour so special.

With fans unable to attend, the brand has launched a new content series around ‘rugby’s greatest adventure’, and what it really means to be part of a Lions Tour. 

In the new video, Fox interrogates Brian O’Driscoll and Lawrence Dallaglio, putting the pair under pressure to ‘get to the bottom’ of what a Lions tour is really all about.
The film opens with Lions and England star Owen Farrell advocating how he processes pressure in big game environments, setting the scene for the pressure the Lions Legends are put under from the former Special Forces soldier.