Land Rover releases Lions Tour outtakes video

20 Aug 2021

By: Sport Industry Group

As a final say on the Lions Tour to South Africa, Official Partner Land Rover picked up some of the best outtakes from the editing floor, to create an outtakes reel. 

Despite losing the series in the final Test, the video looks at some of the more light hearted moments of the brand's content throughout the Tour, with outtakes proving that even icons of the game are prone to dropping the odd pass.

Sports marketing agency CSM was behind the Land Rover content series throughout the Tour, from ideation, pre-production and delivery, as well as a detailed paid media campaign and market engagement.

The agency says the result was the highest performing content to appear on the brand’s channels to date.