Liverpool and Nike kick off multi-year partnership

03 Aug 2020

By: Sport Industry Group

Liverpool and Nike have unveiled details of the first collaborations to take place under the multi-year partnership announced by the pair last year. 

The partnership brings together the current Premier League, European and Club World Cup champions with the brand who, from August 1st, will become the team’s official kit supplier.

“We are very excited to be partnering with a global icon like Liverpool FC. This strategic partnership will reinforce Nike’s position as the best and most inclusive football brand in the world,” said Bert Hoyt, VP/GM, Nike EMEA. 

“As next season kicks off, we look forward to supplying the club and its supporters with innovative, stylish collections while furthering our shared ambition to inspire youth and future generations through brilliant football.”  

Alongside the new kit and training wear range, Nike has announced it will be create new ways for fans to get access to the product first, as well as connecting with players, highlighting incredible stories from the Liverpool community and championing the next wave of young creatives from the city.

The partnership with the club will also see Nike commit to supporting a local community initiative in the Toxteth area of Liverpool where, as part of Nike’s Made to Play commitment to get kids moving through play and sport to lower barriers to entry and offer play and sport-based programming for young people aged 4-16 in the community.

This includes a bursary scheme for a BAME coaching course, a BAME youth leadership forum in partnership with other organisations in the city and for Toxteth-based Kingsley United to create a new girls’ team. Nike will also be supporting school holiday and summer camps operated by trained coaches in a safe environment.

Billy Hogan, MD and CCO Liverpool - who will become the club’s new CEO when the outgoing Peter Moore departs the role on 1st September 2020, said: “We said back in January, when we first announced the new partnership with Nike, about our expectations on them becoming an incredible partner for the club.

“We’re so excited to be starting this journey with Nike, the global leader in sports apparel and we look forward to working together to bring performance and lifestyle products to our supporters in the year ahead.”