London Sport launches We Are Not Spectators Campaign

19 Jun 2020

By: Sport Industry Group

London Sport, the organisation which aims to make the capital the most active city in the world, has launched a new campaign aimed at highlighting the impact that the grassroots physical activity and sport sector has played during the pandemic.

The sector has aimed to keep Londoners active during lockdown has helped people to adapt to the changes in their day-to-day experiences, as well as support the COVID-19 relief efforts that have taken place throughout the city.

The new spot hails the impact volunteers and those active in grassroots sport have had during the lockdown period and reminds the public that sport is not just about being a spectator, but about being active as well.