LTA launches participation campaign with new spot

22 Jun 2020

By: Sport Industry Group

The LTA has launched its new Play Your Way campaign as part of its drive to increase participation in the sport after the coronavirus lockdown.

Launching with a new spot which shows that anyone of any ability can play tennis, the Play Your Way campaign aims to create a more inclusive world around tennis that welcomes all styles of playing. 

The first campaign film encourages people to ‘just have a go’ and features clips of tennis balls being hit, lost and found, set against a backdrop of everyday modern Britain.

In order to further raise awareness and visibility of the sport, the LTA will also support the campaign with advertising on TV, online and in communities throughout the country.