The LTA has announced a new summer campaign, #YourCourtYourRules, to both challenge perceptions of tennis and drive participation; empowering people to find tennis new opportunities.
Spotted across the cinch Championships finals weekend, the new campaign kicked off with the unveiling of a bold court cover on centre court. A host of geo-targeted, colourful creatives will be rolled out up and down the country over the next few weeks, making it easy for people to find and access local courts in their community.
To raise further awareness and drive people to the court, the LTA will also support the integrated campaign with digital advertising, influencer engagement and community activations throughout the country, showcasing the breadth of opportunities out there for people to grab a racket, get on a court and get playing.
Richard Daish, Marketing and Commercial Director, LTA said, “This year’s grassroots participation campaign’s goal is to encourage everyone to pick up a racket and play tennis… tennis that can be played on your terms, on your court with your rules. We continue to make our sport more relevant, accessible, welcoming and enjoyable and it really doesn’t matter how good you are. Wherever you play… play your way.”