Lucozade Sport - The Lionesses

29 May 2019

By: Sport Industry Group

Lucozade Sport has rewritten classic football song ‘Three Lions’ as part of a campaign backing the England team ahead of the 2019 FIFA Women’s World Cup.

Created by Grey London, ‘Three Lionesses’ inserts the names of leading England women’s players into the song written by comedians David Baddiel and Frank Skinner for England’s staging of the UEFA European Championships in 1996.

Lucozade Sport is an official partner of the FA, and the Three Lionesses is the soundtrack for the ad highlighting the story of footballers overcoming prejudices to make it to the international stage.