Man City players star in film to raise awareness of water shortage

29 Jul 2020

By: Sport Industry Group

A host of Manchester City players have starred in a short film created by the club’s partner Xylem to raise awareness of drought and water shortages.

Sergio Agüero, Raheem Sterling, and an aged Phil Foden have all featured in a new short film that aims to bring home the reality of the global water crisis to football fans across the world. 

Released on World Conservation Day, ‘The End of Football’ is the latest campaign by global water technology company, Xylem  to drive awareness of escalating water challenges.

The film, shot before the coronavirus pandemic, tracks the journey of a young football fan in pre-lockdown 2020 to 2045 - and the imagined last ever game of football, with City managed by current player Foden - to highlight the impact complacency can have on society.

Xylem highlights data from the National Audit Office, which forecasts that the UK’s total water supply will drop by 7% by 2045 because of climate change, while the UN has warned that around 5 billion people will be affected by water shortages by 2050.

In order to further support the campaign, Manchester City have produced a Water Hero Playbook, an illustrated handbook highlighting the everyday actions people can take to limit the impact of water shortages.