Marriott unveils Seat Of Dreams at Old Trafford

18 Oct 2019

By: Sport Industry Group

Manchester United’s Official Hotel Partner, Marriott Hotels, has unveiled its new Old Trafford activation ‘Seat of Dreams’.

Debuting ahead of United’s clash with old rivals Liverpool, the in-stadium experience offers fans the best seat in the house as part of the brand’s sponsorship of the Premier League giants.

The ‘Seat of Dreams’ gives fans the chance to watch the match from a coveted vantage point near the halfway line and in the company of club figures such as Wes Brown and Park Ji-Sung, with complimentary food and drink also available.

The activation will host four fans at every home game, and will be awarded randomly to fans through an upgrade to their existing match ticket in a move that Marriott says is a way of giving back to club supporters.

Sean Jefferson, Director of Partnerships, Manchester United said: “This is a truly unique opportunity for fans to enjoy a once-in-a-lifetime matchday experience. Unlike anything else available in UK football, this has only been made possible due to Marriott Hotels’ expertise in creating a premium environment and accommodations. Whether it is in one of their many hotels around the world, or here at Old Trafford, this ground-breaking partnership means our fans will have an experience like no other.”