McDonald's launches first Fun Football TV ad

01 Jun 2021

By: Sport Industry Group

McDonald’s has launched its first ever TV ad for its Fun Football programme, which will kick off ahead of the summer wave of the fast food brand’s children’s football sessions.

Fun Football delivers free access to football for children aged five to 11, with sessions taking place at 460 locations across England, Northern Ireland, Scotland, and Wales.

The new ad features kids taking on the role of pundits, and aims to bring to life the ‘physical and social benefits’ of the McDonald’s Fun Football programme. 

More than 3,000 sessions will take place this summer, with the programme delivered in partnership with the four UK Football Associations, with whom the brand has worked for the past 19 years.