McDonald's launches Fun Football spot with Harry Kane

30 Aug 2019

By: Sport Industry Group

McDonald’s has launched a new spot to promote its Fun Football initiative, which helps introduce children to football for the first time.

Featuring Harry Kane and Emma Bunton, the video features the Tottenham Hotspur forward join in a Fun Football session with a group of children where he is thwarted in his attempts to win thanks to a VAR offside call and a dispute over whether a shot went over the bar of the jumpers-for-goalposts goals.

The spot aims to evoke the fun side of the game and encourages children to be active by emphasising the enjoyment of the sport.