Mind and EFL celebrate two years of 'On Your Side' Partnership

28 Aug 2020

By: Sport Industry Group

The EFL and mental health charity Mind have celebrated the two year anniversary of their ‘On Your Side’ partnership with a new video, ‘Mind 11’ showcasing some of the campaign’s achievements. 

The partnership, which has been recently extended until at least the end of 2021/22 season, was established in 2018 to raise awareness of mental health amongst fans and the wider public. The campaign has raised funds for Mind to deliver its services as well as improving clubs’ approach to mental health.
The ‘Mind 11’ video marks some of the achievements of the last two seasons, including the 10 million Mind logos which appeared on the backs of EFL matchday and replica shirts, the 930 staff in EFL clubs and community organisations who have received mental health training, and the support of all of the league’s clubs during that time.