Miniature PSG players star in new Hisense ad

21 Jan 2021

By: Sport Industry Group

A host of Paris Saint-Germain players, including Neymar Jr, Ángel Di María, and Ander Herrera star in a new ad for Chinese brand Hisense’s range of TVs and home appliances.

The players - in miniature form - helpfully act as guides as part of a new ‘Live Bold’ campaign to highlight the attention to detail in its products that ‘make the difference’ to customers’ everyday lives.

The social media focused campaign sees the club promote Hisense ahead of a busy first half of 2021, when the Ligue 1 club will take on Barcelona in the Champions League under new manager Mauricio Pochettino.