Ahead of the first weekend of the Guinness Six Nations, England Rugby and Scottish Rugby, alongside their partner Mitsubishi Motors in the UK, will enlist a squad of legends to send personalised video messages of ‘Mitsubishi Motor-vation’ to help members of the rugby community get up for the tournament.
The Official Car Partner of both England Rugby and Scottish Rugby will offer the rugby community the opportunity to request these messages, via a nomination process on its website.
The messages are intended to reward and recognise those who have made a significant and positive impact upon others during the pandemic, offering a ‘pick-me-up’ to those in need of a lift, or simply to give a shout out to avid super-fans.
Fans will then receive the message from one of the current England or Scotland men’s and women’s teams, or one of Mitsubishi’s legends - either Danny Care, Nolli Waterman or Jim Hamilton. The final messages will then be delivered to the recipient via email.
The campaign, created by Mitsubishi’s sponsorship agency, The Space Between, in collaboration with creative collective Fifty-Fifth, and will run on social and paid media for the duration of the Guinness Six Nations.