MLB launches #MLBAtHome initiative for UK fans

01 May 2020

By: Sport Industry Group

MLB has launched a new YouTube series as part of a wider MLB At Home campaign, which seeks to keep UK fans engaged and entertained during lockdown.

The MLB London Series, which was due to return to the UK capital in 2020, has been cancelled because of the coronavirus pandemic, but the sport is looking to keep up engagement levels with its UK and European fanbase through a series of initiatives.

A new 10-week YouTube series, Bases Covered, featuring sports journalist and Boston Red Sox fan, Max Whittle, and Hashtag United player and influencer, Jemel One Five, will see the pair challenged to recruit a roster of celebrity influencers to form their own baseball team, without leaving their homes.

The weekly episodes will focus on a specific element of baseball from themes like batting and pitching to those that surround the sport like ballpark food and fan culture. They'll be calling in favours from the US, with regular appearances from current and former MLB superstars to share their advice. 

MLB has also added at-home baseball challenges to its S60 app to help grow baseball skills among the public during the lockdown, while the league has also launched its Caps On initiative - a bid to encourage baseball fans to wear caps with their favourite team’s logo on it instead of braving the at-home haircut.

The Bases Covered series has been developed in collaboration with full service creative agency, The Wild.