Naomi Osaka stars in IOC 'Stronger Together' film

12 Jul 2021

By: Sport Industry Group

The IOC has released a new film with Naomi Osaka as part of its ‘Stronger Together’ digital campaign.

The Japanese star is preparing to make her Olympic debut, and is taking part in a series of five first-person narratives intended to build excitement for the Games, which includes videos with Tony Hawk and Usain Bolt.

The campaign celebrates the ‘strength, resilience, and determination’ of athletes to bring ‘hope, unity and inspiration’ to people around the world. The initial campaign story featured world renowned athletes, including past, present and future Olympians Usain Bolt, Andre Degrasse, Yusra Mardini, and Nyjah Huston as well as skateboarding legend Tony Hawk before the sport’s Olympic debut. 

In her film, Osaka also delivers the message: “I want to inspire the girls out there watching right now. The ones that some people think are too different. Too quiet. Too something. And if we don’t fit that expectation of what people think we’re supposed to be, good! 

“That just means we’re the ones who get to change it.”