NBA celebrates 75th anniversary campaign with 'That's Game' Playoff campaign

24 May 2021

By: Sport Industry Group

The NBA has unveiled a new global brand campaign for the 2021 Playoffs, which tipped off at the weekend.

‘That’s Game’ will celebrate the culmination of the NBA’s 75th anniversary season, highlighting pivotal moments on-court and beyond from that time span.

From iconic plays in-arena to the impact players have in the community, the new campaign - created in conjunction with Translation LLC - demonstrates how the NBA has advanced the game, grown its community and impacted culture throughout the league’s storied history. 

The campaign will also launch with a series of four television spots narrated by Golden Globe and SAG winning actor, filmmaker, musician and activist Idris Elba set to an original composition by Oscar-winning producer Jon Batiste. 

In a spot created for a UK-specific audience, rapper, songwriter and producer AJ Tracey will narrate the campaign.