NBA celebrates Martin Luther King legacy

15 Jan 2021

By: Sport Industry Group

The NBA will honor the life and legacy of Martin Luther King Jr ahead of Monday’s Martin Luther King day.

Players will warm up in shirts honouring the civil rights campaigner, while the league has produced a new video entitled ‘We Must Learn’ encouraging fans and players to continue his legacy.

Featuring soundbites from Dr. King’s speech ‘We Must Learn to Live Together’, as well as the instrumental arrangement of Public Enemy’s ‘Harder Than You Think’, the spot depicts still images and video from peaceful protests throughout the Civil Rights Movement infused with footage of NBA players, coaches and leaders demonstrating in their communities in the wake of social injustice over the past year. 

The spot features a number of famous faces from the world of basketball, including Dallas Mavericks’ Mark Cuban and Luka Dončić, the Los Angeles Lakers’ LeBron James, the Milwaukee Bucks’ Giannis Antetokounmpo, and Lonzo Ball and Zion Williamson from the New Orleans Pelicans.

The league will also celebrate with three games live on Sky Sports tipping off at 10pm on Monday 18th January.