New Nike ad shows sport as 'unstoppable'

31 Jul 2020

By: Sport Industry Group

A new Nike ad leans on some of the brand’s most recognisable sporting superstars to present the message that ‘sport is unstoppable’.

The new campaign, which includes the likes of Eliud Kipchoge, Naomi Osaka and Cristiano Ronaldo, sees a split screen showing each of the stars alongside each other, and features some ‘everyday athletes’, as well as pictures of empty stadiums and workers in hazmat suits disinfecting seats.

As sport returns, the brand signed off the spot with the message ‘you can’t stop sport’, and ‘you can’t stop us’.