New North Face campaign encourages adventure and exploration

23 Jul 2021

By: Sport Industry Group

The North Face has launched a new brand campaign, Have You Ever, in a bid to ‘celebrate the moments in life that adventure was made for’.

Aiming to inspire explorers, the campaign features Betty Reid Soskin - the oldest serving National Park Ranger in the United States - who narrates a new brand ‘anthem’ to help launch the campaign. 

The campaign will run for the remainder of the summer, with new collections dropping from now until September, across Run, Train, and Hike categories. 

Across Europe, the brand’s Never Stop communities will also offer weekly opportunities for anyone to take on trail running, climbing, hiking and more for free, with qualified instructors.