NIke & Caster Semenya - Athlete in Progress

18 Jun 2019

By: Sport Industry Group

Nike has unveiled its new "Athlete in Progress" collection by Off-White designer Virgil Abloh with a video featuring world and Olympic 800-meter champion Caster Semenya of South Africa.

The video follows Semenya as she runs through the streets of Johannesburg,  inspiring progress on and off the track. The star talks about loving and appreciating people for who they are, and for allowing people to be who they want to be, with self-love and acceptance as the central theme.

Nike’s decision to feature Semenya comes as the athlete and activist continues her ongoing battle against the IAAF and its implementation of rules to control the testosterone levels in female athletes.