Nike in powerful Kobe Bryant tribute

25 Feb 2020

By: Sport Industry Group

Nike has paid tribute to the late Kobe Bryant with a moving homage to the LA Lakers great’s career.

The new social media spot, Mamba Forever, shows how the basketballer’s career will be immortalised thanks to his multitude of iconic moments and achievements.

The untimely death of the player, known as Black Mamba, precipitated an outpouring of grief and tributes from across the sporting world and on the day a memorial service was held for Bryant, Nike unveiled its own simple yet powerful homage.

With the word ‘Forever’ remaining on the black screen, changing text summarises an impressive array of iconic moments from Bryant’s career, with audio clips taken from commentary of those achievements playing in the background.

To go along with the minimalist tribute video, Nike also released a statement on its website, simply saying: “‘Mamba Forever’ pays tribute to a beloved member of the Nike family, Kobe Bryant. One of the greatest athletes of his generation, Bryant had an immeasurable impact on the world of sport and the community of basketball.”