“It’s Anyone’s Game” has been released to mark the launch of Parasport powered by Toyota, an online hub to empower disabled people to become more active.
The film focuses the dramatic spotlight of sports ads onto an everyday cast of people with different impairments. It treats what usually happens in local leisure centres with a reverence usually reserved for the elite few, showing that sport and activity really is “anyone’s game”. For those with visual impairments, an audio described version of the advert is also available, narrated by ‘The Last Leg’s’ Alex Brooker in his own unique style.
The campaign is predicted to reach over a million viewers on linear TV platforms and will also feature across a number of online and video channels, including Sky’s ‘AdSmart’ platform, ALL4 and YouTube as well as on social media.
Toyota GB’s support for the national Olympic and Paralympic teams accords with the spirit of "Start Your Impossible," Toyota’s global campaign for inspiring the world to move in its role as the Worldwide Mobility Partner of the Olympic and Paralympic Games.