PayPal has kicked off the ‘Summer of Sport’ by teaming up with the England women’s football team, The Lionesses.
The digital money management platform, PayPal, became the official payments partner of The Football Association (FA) in 2019 to invest in grassroots community football, the first milestone of which saw the shift from cash to digital payments through The FA Matchday App, which enables millions of grassroots players to pay their match fees with their smartphones.
Now, PayPal and The Lionesses have teamed up in a new short film featuring England Lioness, Demi Stokes, alongside the St Johns Deaf women’s football team and graduates of Football Beyond Borders (FBB) Girls Programme.
Part of the brand’s new PayPal It Your Way campaign, the film celebrates the bond and achievements that connect a group of trailblazing women from the football community. It reflects on how far they’ve come, and their hopes and inspiration as the nation prepares for where women’s football will go next.
To further demonstrate our commitment to grassroots football, PayPal has built an ongoing relationship with Football Beyond Borders (FBB), who work with young people from disadvantaged backgrounds to help them finish school with the skills and grades to make a successful transition into adulthood.
The partnership has raised £130,000 so far, which has supported the first football sessions for girls nationwide and its ‘Participant to CEO’ graduate programme. Now for the month of July, PayPal will support FBB once again to continue fuelling the growth of women’s football, by donating £1 for any eligible purchase made through PayPal on Nike from now until the end of July, up to £35,000.
Carmen Derosas, Marketing Director at PayPal, commented, “We’re at a huge moment in the football calendar and, what’s more, it’s an opportunity to champion our female role models on home turf. This moment doesn’t come around too often, so we wanted to create a campaign that’s fitting for the occasion.
“We are proud of this partnership as it truly celebrates the successes of women’s football so far, but importantly, our commitment to growing the women’s game doesn’t stop when the tournament ends. This is why we’re supporting Football Beyond Borders with PayPal Checkout donations online at Nike GB, so when you use PayPal, you’re powering more possibilities in women’s football this summer. We’re all rooting for The Lionesses and look forward to seeing women’s football inspire more young people to follow in their footsteps.”
Lioness, Demi Stokes, added, “It’s a privilege to be part of a campaign that not only champions women’s football, but also the incredible community that makes the game – including the inspiring ladies from disability football and the next generation of players from FBB Girls Programme – making it easier for them to participate in something they love.
“It’s more important than ever to shine a light on the progress and ambitions of the women’s game, on and off the pitch. The work PayPal is doing with Football Beyond Borders is providing more talented young women (and men) with the chance to excel in the game, and the skills to thrive in the classroom. So they have greater opportunities for their future.”