Peloton in inclusive new ad spot

05 Nov 2019

By: Sport Industry Group

Peloton has launched a new ad spot in a bid to appeal to a wider cross section of society.

The interactive fitness programme aims to reach a wider audience base and the new ad shows people of all backgrounds and stages of life taking part in indoor cycling classes from their own homes.

The campaign, which was created by Dark Horses, attempts to demonstrate that exercise can fit into any lifestyle.