PEP GUARDIOLA TEAMS UP WITH NISSAN

03 May 2022

By: Sport Industry Group

London-based marketing agency Dark Horses has teamed up with car manufacturer Nissan and Manchester City manager Pep Guardiola to create a film focused on the new Nissan Ariya.

As he drives to work in the car, he passes shops with mannequins styled like him and service people acting in his famously known enthusiastic manner. He arrives at work and steps out of the Ariya, the ‘Be More Pep’ end line displays, referencing that by driving the new Nissan Ariya people can be like Pep.

Manchester-based production company The Gate Films also worked on the project.