Platform launches Christmas campaign with Nina Simone covers

13 Nov 2020

By: Sport Industry Group

Fitness platform Peloton has launched a new Christmas campaign in a bid to bring studio-style workouts into home around the world this winter.

The campaign, created by Dark Horses and now live across TV, Digital and Web, features two new versions of Nina Simone’s classic track Feeling Good - a Hip Hop cover by L.A-born rapper Duckwrth, and a Rock cover by Canadian duo Crown Lands - as well as the original. 

Alongside premiering in the advert, the version by Crown Lands is now available to stream and will be incorporated into future Peloton classes to its 3.6 million members.

Featuring its newly launched Peloton Bike+, the ad shows a family taking a variety of workouts on the Peloton platform. 

The artists were specifically chosen to bring their unique background, style and musical vision to the song, while spot’s ‘music video feel’ is the result of direction by Adam Smith from Ridley Scott Associates, who directed The Streets’ video ‘Blinded by the Lights’ and has worked closely with the Chemical Brothers since their first gig in 1994, designing the surreal video elements of their shows, their music videos and their documentary, Chemical Brothers: Don’t think.