Sony Interactive Entertainment has released a new TV ident creative (also known as commercial break-bumpers) that will appear during the broadcast of UEFA Champions League football matches this season. Featuring some of PlayStation’s most iconic franchise characters, the new TV ident creative celebrates the shared passion of football and gaming that fans around the world enjoy.
In the tunnel, watch as players react with fear when they realise God of War’s Kratos and Atreus are leading the opposing team. Ratchet and Clank appear through a dimensional rift on the pitch to rescue an injured player. Horizon Forbidden West’s Aloy joins the management team, using her focus and tactical combat expertise to lead the players to victory. To get the best seat in the house, Uncharted’s Nathan Drake skilfully traverses the stadium to proudly support his team from great heights.
PlayStation and UEFA Champions League recently renewed their partnership for the 2021-24 cycle, continuing its long-running relationship which began in 1997. The agreement also includes sponsorship rights for the UEFA Super Cup, UEFA Youth League and UEFA Futsal Champions League.