Premier League and Avery Dennison unveil Hall of Fame kit

28 Apr 2021

By: Sport Industry Group

The Premier League and sportswear branding and labelling manufacturer Avery Dennison have revealed the specially-designed shirt made for the league’s new Hall of Fame.

The Hall of Fame was unveiled earlier this week with the induction of Thierry Henry and Alan Shearer, and the pair have now unveiled a limited number of Hall of Fame shirts, which have been produced for the occasion - including one for each Hall of Fame inductee. 

The shirts feature Avery Dennison’s smart technology-enabled name, number and sleeve badge which, when scanned, unlock hidden content. The same smart technology is featured in all of Avery Dennison’s official Premier League shirt sleeve badges, names and numbers. 

Fans will be able to scan the names, numbers and sleeve badges on their Premier League shirts to access a hidden quiz that tests their knowledge of the league - with those who successfully complete the quiz given an opportunity to win an exclusive Hall of Fame shirt.