PSG sign multi-year partnership with Deliveroo

13 Sep 2019

By: Sport Industry Group

Paris Saint-Germain and Deliveroo have inked a new partnership to see the food delivery brand become a partner of the French champions until 2022.

The UK-based brand has signed the multi-year deal with both the PSG men’s and women’s teams in order to boost its brand awareness in France and around the world, and will also be present at the Parc des Princes where fans will be able to have food delivered directly to their seats.

The video spot to launch the partnership is entitled Because Passions Are For Sharing, and features PSG players Idrissa Gueye, Keylor Navas, Sergio Rico and Mauro Icardi as well as Neymar Jr.

Rival food delivery brand Uber Eats is the shirt sponsor of PSG’s biggest domestic rivals Marseille, while Ligue 1 announced earlier this year that it had signed a deal to see Uber Eats become the league’s title partner for two seasons beginning in 2020/21.