PUMA team up with CALM for mental health partnership

18 Mar 2021

By: Sport Industry Group

PUMA - which recently announced its return to the running category - has launched a new  with a partnership with suicide prevention charity, Campaign Against Living Miserably (CALM), to tackle the stigma surrounding mental health.
The pair will raise funds and awareness of CALM’s services through the launch of a new content series, a mass participation virtual event, and a new apparel collection. 

PUMA athletes, including Hannah Williams, Jodie Williams and Imani-Lara Lansiquot will take part in the virtual run, and be deployed as ambassadors to encourage others to sign-up and join them. 
The CALM x PUMA Spark Change content series, will tell the stories of Vikki, Stephen and Michael - three members of the CALM community who use the power of running to invigorate and lift their mind and body, helping audiences to ‘be the change they want to see in the world’.

The series will be followed up by the virtual event, which will take place in Mental Health Awareness Week from 10th - 16th May 2021, and see £5 of the £25 registration fee donated to CALM. 

Meanwhile, a new PUMA Running apparel collection will launch in Autumn 2021, with all proceeds donated to CALM.