SailGP has launched its first global marketing campaign to mark one month until its Season two opener.
The campaign, entitled ‘It’s Not What You Think’, seeks to showcase how the sailing championship is transforming a traditional sport into a modern spectacle.
Developed in conjunction with GBH London, the campaign - which will include TV, digital / social and OOH elements - aims to challenge its audience’s perception of sailing by showing the sport as an action-packed spectacle that features ground-breaking and broadcast innovations to bring fans closer to the action.
The creative was shot by acclaimed director Max Fisher in coordination with production company Knucklehead.
SailGP’s second season will kick off on 28th February in Sydney, while the campaign will air before that in key markets, such as the UK, US and Australia, and alongside other sporting events like the Six Nations, Super Bowl and the Australian Open.