Science in Sport kicks off intimate interview series with Adam Peaty

04 May 2020

By: Sport Industry Group

Sports nutrition brand Science in Sport has launched a new brand campaign, Never Surrender, which focuses on the inspiring personal stories of athletes. 

In a new series of spots, kicked off by 2016 Olympic Gold Medallist Adam Peaty, a spotlight is shone on the mental fortitude which allows some of the world’s best athletes to overcome obstacles and achieve - both in life and in sport.

Developed with We Are Social Sport, the Never Surrender spot with Peaty includes an interview which sees the swimmer talk about how his desire to go faster has helped him overcome setbacks to achieve in life.

The activation is part of a week of content that sees Science in Sport celebrate its athletes’ Never Surrender attitude, with the likes of Mark Cavendish, Taylor Spivey, Team INEOS and Manchester United taking part.