Sky Sports trick-shot video celebrates the skill and athleticism of women’s sport

09 Jul 2019

By: Sport Industry Group

Sky Sports has teamed up with some of the UK’s most talented athletes, to produce a trick-shot video that celebrates the skill and athleticism of women’s sport.

The video features high profile athletes, including international netball star Rachel Dunn, England cricketer Amy Jones, golf pro Annabel Dimmock, football freestyler Harriet Pavlou and netballer Ama Agbeze. Appearances from Sky Sports’ Jonny Nelson, GB snowboarder Aimee Fuller, as well as presenters Natalie Pinkham and Rachel Brookes are also included.

The video is launched as new research from Sky Sports reveals that 78% of people would like to see more coverage of female sport on TV and in the media. According to the research, 63% think having women in sport will inspire the younger generation to be more athletic, 38% surveyed say they are watching more female sport now than ever before, and a further 34% say they are avid followers of female team and individual sports.

The growth in media coverage and support of women’s sport is on the rise and 48% surveyed said they hope to see this growth continue. Sky has issued the results following the success of the Women’s football World Cup and ahead of over 250 hours of live coverage of women’s sport this summer.