Southampton mocks Fyre Festival with kit launch

20 May 2019

By: Sport Industry Group

Southampton has taken inspiration from Netflix’s documentary on the ill-fated Fyre Festival to promote the launch of its new kit.

The spoof video features Southampton players and manager Ralph Hasenhüttl and asks, “Why has no-one put a Premier League club kit launch on a desert island?”

The video, which was released across Southampton’s social media channels, was dubbed ‘Saynts Festival’, with production from ‘Netkicks’.