Sport England launches TV spot for Join the Movement

30 Apr 2020

By: Sport Industry Group

Sport England has launched its first TV spot for the new Join the Movement campaign.

Designed to keep the public active during the coronavirus pandemic, the initiative is designed to provide inspiration and trusted information to the public about how to get active in and around the home while social distancing restrictions are in place.

Made entirely with self-shot videos from members of the public embodying Sport England’s #StayInWorkOut motto, the ad has been backed by the likes of triathletes Alistair and Jonny Brownlee, Strictly Come Dancing's Karen Hauer, ex-England footballer Kelly Smith and former European 10,000m champion Jo Pavey.

The TV campaign will be complemented by a radio ad voiced by Mel Giedroyc, while Sport England says an online advertising campaign will also be launched.