Sport Industry TV's Top Five Articles of 2020

23 Dec 2020

By: Sport Industry Group

With events cancelled or postponed, 2020 has been a year of digital connections above physical ones, and the sport industry rose to the challenge.

Delving into archive footage, using athletes and famous faces in ways we’ve never seen before, and creating new ways of watching sport provided entertainment to fans during lockdown. 

Here are the top five most-read articles from our Sport Industry TV section this year, highlighting some of the best video content produced by the sector in 2020.

5. Three brings Chelsea fans back to the Bridge in immersive stunt

Chelsea Principal Partner Three UK used its connectivity expertise to bring two lifelong fans back to Stamford Bridge in an immersive stunt. Despite being unable to watch their team play in person for most of 2020, the fans were transported to the ground for their 50th wedding anniversary as an east London warehouse was transformed into a full-house at the Bridge using cutting-edge technology.

4. Amazon Prime documentary challenges rugby perceptions

It was a year when Amazon Prime Video acquired more sport to its broadcast portfolio, adding rugby union to its existing football and tennis coverage. To build up to its first rugby matches in the Autumn Nations Cup, the platform also launched a new documentary called Everyone’s Game. Starring England international Beno Obano, the film looks at changing perceptions of the sport and how it can become more inclusive.

3. European Tour stars take part in awkward conference call

The European Tour was back in 2020 with a follow up to its successful Content Committee film. Bringing famous golfing faces together for an awkward Zoom call, the likes of Justin Rose, Colin Montgomerie, and Tommy Fleetwood faced internet, childcare and even haircare issues, as they faced relatable issues ‘working’ from home.

2. Federer narrates emotional Wimbledon film

The 2020 Championships at Wimbledon may have been cancelled, but the AELTC has been active throughout the year, raising money for charitable causes and entertaining fans with the Greatest Championships series. As it announced its cancellation in April, Wimbledon was able to call on one of the greatest players of all time, Roger Federer, to narrate a film championing ‘new kinds of heroes’ like healthcare workers, and hoping that tomorrow will be better than today.

1. Liverpool’s Robertson and Alexander-Arnold star in IGTV series

The number one spot of 2020 followed the blossoming bromance between Liverpool wing-back pair Trent Alexander-Arnold and Andy Robertson. The pair were key figures in the Reds’ first title victory in 30 years and pushed each other in a battle to get more goals and assists for their club. This year they starred in Wingmen - a new IGTV series taking fans behind the scenes both of their club and their friendship.