Sport stars back campaign to support events industry

11 Dec 2020

By: Sport Industry Group

A host of sport stars back a new campaign to promote the UK’s live events industry as it aims to return to strength in 2021.

The One Industry One Voice campaign says the UK events industry is worth £84 billion to the economy, and the mass cancellation and postponements of events have had an enormous impact on the economy.
A number of famous faces - including David Coulthard, Jonny Wilkinson and astronaut Tim Peake - have lent their support to a new video, narrated by Clare Balding, on behalf of the #WeCreateExperiences campaign, promoting the return of the industry in 2021.