Standard Chartered brings Bob Paisley into 2019

29 Nov 2019

By: Sport Industry Group

Liverpool’s Official Main Partner, Standard Chartered, has launched a new campaign to bring legendary manager Bob Paisley into 2019.

As part of the Project Stand Red initiative, the brand has used voice modulation technology, AI and CGI, the brand has created videos featuring a recreated Paisley, who won 20 trophies - including three European Cups - with Liverpool in just nine seasons in charge. 

Working with the Paisley family to respectfully showcase the former manager in 2019 settings, the brand and the club are celebrating what would have been the former coach’s 100th birthday this year.

Commemorating that anniversary, the 2019/20 Liverpool Football Club Home Shirt, celebrates the life and legacy of former manager, with each shirt inscribed with Bob Paisley's iconic signature on the inside of the neck.

Working with Octagon, Agency of the Year at the Sport Industry Awards 2019, a series of five videos will show Paisley walking on the Anfield pitch, telling stories with Ian Rush and interacting with current manager Jurgen Klopp.