Standard Chartered in emotional Liverpool spot

04 Mar 2020

By: Sport Industry Group

Standard Chartered is celebrating a decade of supporting Liverpool with a new spot that focuses on the ups and downs of the last ten years as the club finally looks set to win its first Premier League title.

Set to the background music of the club’s ‘You'll Never Walk Alone’ anthem, the spot features Liverpudlian fans experiencing the trials and tribulations of the fans over the last decade, including heartbreaking defeats and poor performances as well as the highs the team has experienced since manager Jurgen Klopp took over in 2015.

Since then, Liverpool have won the UEFA Champions League and are odds-on to win the title for the first time in 31 years - which would be the club’s maiden victory in the Premier League era.

The brand previously launched a CGI-based ad bringing Liverpool’s legendary manager Bob Paisley ‘back to life’ at the end of 2019.