STATSports Launch Apex Athlete Series

15 Nov 2021

By: Sport Industry Group

UK-based STATSports, a leading company in GPS performance data, have launched their first ever U.S. ad campaign, for the company’s FIFA-approved sport tracking device, the Apex Athlete Series.

The content shows American athlete investor ambassadors pushing themselves to the next level, training in the Apex Athlete Series pod and vest, using the product’s comprehensive, real-time data and statistics.

Another key element to this campaign is showcasing the updated STATSports Apex Athletes Series app, where players of all levels can now see how their metrics compare against the pros, by building their very own pro score.

The technology itself measures athlete performance across 16 key metrics such as max speed, high speed running, high intensity distance, step balance, sprints, stress load and more.

“It’s great to see soccer grow in innovative ways, because companies and technologies like STATSports did not exist when I first started playing,” says Megan Rapinoe. “As an investor and ambassador, I will work closely with STATSports to make the sport more data-driven in ways that can better inform and elevate coaches and players. STATSports has the potential to influence our national team selection process, and even identify future stars of the game.”

As well as Rapinoe and Morgan, Timothy Weah, Tyler Adams and Caden Clark join UK talent, Harry Kane, Raheem Sterling, Harry Maguire, Steph Houghton, Alex Oxlade Chamberlain, Katie McCabe and Calum Chambers as STATSports investors and ambassadors.