Sustainable golf brand Oceantee asks players to make one 'small change'

03 Nov 2020

By: Sport Industry Group

Sustainable golf brand OCEANTEE will encourage players at this week’s European Tour event, the Cyprus Showdown, to use environmentally-friendly tees.

The brand has centred its campaign around a small change - in this case swapping a plastic tee for a sustainable bamboo tee - and the impact it can have.

A film, produced by creative agency Forever Beta's sustainability arm, Beta Good, shows how a bamboo tee was the inspiration for setting up a brand that champions sustainability, and for expanding the business beyond tees into sustainable clothing too.

According to the agency, the campaign aims to ensure people are not ‘made to feel bad’ about their current choices and actions, but to inspire them to make a positive change in a light-hearted way.